Adam E. Williams | #RoadmapForSuccess
Leader. Visionary Strategist. Incisive Tactician. Entrepreneur. Old World Dreamer. New World Geek.
DoorDash on Thursday launched a new initiative called Storefront to help restaurants create websites and directly manage online pickup and delivery orders.
As the COVID-19 pandemic has forced restaurants to pause their sit-down service, many have become increasingly reliant on delivery platforms like DoorDash, as well as competitors Grubhub, Postmates, and Uber Eats. These partnerships, of course, saddle restaurants with all kinds of commissions and fees, but they’re still necessities for many that lack their own delivery infrastructure or a website to facilitate online orders.
DoorDash’s goal is to help businesses create their own online stores instead; 40 percent of DoorDash’s partners don’t have any online ordering system, by the…